Aldi is rolling out recycled plastic on its own-label crisp packaging in a UK supermarket first.
The German discounter will incorporate a minimum of 35% recycled content across its Specially Selected Hand Cooked range, which has already rolled out nationwide, while its own-label popcorn and lentil chips are set to follow towards the end of the year.
The move is expected to eliminate 78 tonnes of virgin plastic from use annually and forms part of the grocer’s target to include 50% recycled content into its plastic packaging by 2025.
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Last month, the discounter introduced 100% recycled plastic on some of its own-brand washing up liquid bottles, while in April it moved to 100% recycled plastic for its own-brand soft drinks and bottled water range in England and Wales.
Aldi plastics and packaging director Luke Emery said: “At Aldi, we are continuously making changes when it comes to reducing plastic waste, and we know how important this is to our customers too.
“Increasing the recycled content in our crisp packaging is just one way we are helping our customers to reduce their environmental impact, with all these little changes adding up to make an even bigger difference.”
