Carbon-labelled menus will be available for football fans at Wembley for this year’s UEFA Champions League final.
The move comes as UEFA, which in the past been criticised for the level of emissions as a result of an expanding fixture calendar, looks to become a greener organisation.
The footballing body has signed the UN’s Race to Zero which calls for a 50% reduction in carbon emissions by 2030 and net zero by 2040.
The introduction of carbon-labelled menus comes courtesy of a UEFA partnership with My Emissions, the official carbon labelling partner of Just Eat.
Through Champions Innovate, an initiative launched by UEFA to explore solutions for sustainability at major sporting events, My Emissions is working closely with Just Eat Takeaway.com to carbon label the food at and around the 2024 UEFA Champions League final.
The My Emissions carbon label, which uses a simple A to E rating system, will be displayed on menu boards at Wembley Stadium for the final.
All food trucks at the ‘Champions Festival’ sites will also have their menus carbon labelled. The Champions Festival sites are open to the public from Thursday 30 May until Sunday 2 June, and include sites like London’s Regent Street and Trafalgar Square.
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After the event, My Emissions will work closely with UEFA, Just Eat Takeaway.com and other partners to review the impact of the initiatives.
UEFA introduced Champions Innovate in 2023, laying out various sustainability challenges identified by its partners, including PepsiCo, MasterCard, and Just Eat Takeaway.com. This venture is part of UEFA’s Environmental, Social, and Governance strategy targeting the 2024 final.
My Emissions co-founder Matthew Isaacs said: “Partnering with UEFA and Just Eat for the Champions League Final is an incredible opportunity to showcase our carbon labelling solution on a global stage.
“Through Champions Innovate, we’re bringing our solution to one of the largest sporting events in the world. We’re able to talk to fans about the carbon footprint of food on a scale that we’ve never achieved before and encourage consumers to make more conscious choices.”
In March this year, UEFA launched a carbon footprint calculator designed to help football clubs reduce their environmental impact by lowering emissions.
