Home appliance brand KitchenAid has teamed up with repair, refurb and resell specialist Trojan Electronics, as it looks to beef up its repair operations and boost its sustainability credentials.
Through the new partnership, which will see the refurb specialist provide a 10-day turnaround service for in warranty consumer repair, Trojan will refurbish a wide range of KitchenAid’s electrical items, such as food processors and stand mixers.
It aims to bring back appliances to their original working condition and significantly extending the lifespan of them.
Since going live in March 2024, over 1,800 products have already been repaired and returned to customers, KitchenAid said.
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James Rigg, CEO at Trojan Electronics, said: “We share KitchenAid’s ambition to create electrical items that stand the test of time. Often kitchen appliances are replaced in their entirety when one small part stops working – we want to stop that and show that well-built items can be repaired and used for years to come. For over twenty years, we’ve helped businesses become greener and saved countless items from needlessly going to landfill.”
KitchenAid legal manager KitchenAid Irene de Beni said: “We know we have a responsibility to our customers to not only become as sustainable as possible but also ensure our products continue to provide quality of when they were first purchased. Working with Trojan Electronics will ensure we uphold both these commitments.”
Last year, it was revealed high street and physical retailers could raise up to £850 million of additional revenue by selling refurbished and repaired technology.
The Swansea-based circular electronic solutions company will also process KitchenAid’s UK returns from its direct-to-consumer sites.
