John Lewis has launched a 20-piece circular economy collection across its home and fashion ranges, as it looks to beef up its environmental credentials.
The products in the range have an increased amount of recycled content and are “designed for longevity”, the retailer said.
Furthermore, John Lewis said the product’s design also factors in how clothing items can be more easily recycled when customers are finished with them.
The move comes amid figures showing that nearly half (45%) of UK citizens purchase clothing at least once a month, with around one in four (23%) saying they regularly buy clothing with the intention of using it for a short amount of time.
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The collection is available in John Lewis physical stores and online, and includes items across nightwear, babywear, men’s cashmere, mattresses and filled bedding duvets and pillows.
John Lewis commercial director, Kathleen Mitchell, said: “We are constantly looking at changes we can make in our bid to combine style and sustainability for our customers. We know they want products that look good and that last, and that’s exactly what these designs offer.
“We’re continuing to learn about how to design more efficiently and to create products that our customers can trust to be good for both their pockets and the planet. It’s been incredibly insightful seeing the circular framework and strategy put to practice.”
In April this year, John Lewis signed up to a collective agreement to source better packaging materials in a bid to help protect forests around the world.
