Hollywood star David (The Hoff) Hasselhoff is fighting climate change by joining PlanetPlay’s global alliance of video games, influencers and environmental causes.
The US actor and singer is supporting not-for-profit organisation PlanetPlay’s ever-growing Make Green Tuesday Moves (MGTM) initiative – which enables video game players to make a real-world impact in the fight against climate change.
PlanetPlay is a not-for-profit, climate-conscious games marketplace, which has raised over $2.2 million to invest in climate projects.
Each participating game is launching specifically-created green items featuring The Hoff, which will be exclusive to the MGTM movement and remain live until the next monthly activation begins.
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Proceeds from the sale of The Hoff’s content will be invested into fully certified sustainability projects by PlanetPlay’s eco-donate platform.
David Hasselhoff said: “As someone who has spent years entertaining audiences around the world, I know the power of influence. Climate change isn’t just a distant threat; it’s here and now. By joining the Make Green Tuesday Moves initiative, we can turn our everyday gaming into a force for good. Let’s make every play for our planet.
“Together, we can create a legacy of sustainability for future generations. Stay cool, stay green, and make a difference!”
Last month, TV personality Laura Whitmore and former Unilever CEO Paul Polman joined a number of other high-profile business and entertainment names to proclaim the message “no climate action, no peace”.
