Lidl has struck a deal with the World Wildlife Fund (WWF), which the discount grocer says will lead to households having more sustainable choices.
The five-year deal between the world’s largest conservation organisation and the German supermarket runs across 31 countries.
The discounter says that by working with WWF, the focus will be on Lidl’s value chain, ensuring that households have access to more sustainable choices while also encouraging further sustainable business models.
Lidl and WWF have been working together across other individual markets, for example in Switzerland and Austria, over the last few years. The new partnership expands the scope of this work globally, to speed up sustainability at an international level.
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The partnership with WWF will support this goal by focusing on the following key areas:
- Conservation and promotion of biodiversity
- Responsible management of water resources
- Climate protection through science-based climate targets
- Building and expanding traceable, deforestation-free and conversion-free supply chains
- Responsible sourcing of critical raw materials such as palm oil, soy, cocoa, tea, coffee, wood, and paper products
- Responsible sourcing of fish and seafood and safeguarding of critical fishing grounds and stocks
- Engaging in advocacy for more conscious, sustainable diets and consumption
- Reduction of food waste
Earlier this year, Lidl said it would save 206 tonnes of carbon by switching from paper pricing tags to electronic shelf labels.
